For ten years, ProHair was better known as Davroe, the Australian haircare brand it distributed across Aotearoa. As more brands joined the portfolio, ProHair needed a brand of its own. Built for Busy became its core, centred on a pretty simple belief: hair is personal. It’s the relationship between a stylist and their client, the confidence that comes from feeling good about yourself, or simply doing your hair before heading out the door. ProHair exists behind those moments, giving professionals and self-stylers the products, tools and support to make more of them. Built for Busy gave that idea a home, defining what the brand stood for, how it behaved and how it communicated.